Curry College is a private college located in Milton, Massachusetts, offering a wide range of undergraduate, graduate, and continuing education programs.
During my time at Triad Advertising, I worked extensively with Curry College, my largest higher education client, developing marketing materials for Continuing Education, enrollment, and community outreach. I contributed to the Continuing Education rebrand and served as lead designer for the “Dream Bigger” recruitment campaign, creating a cohesive collection of publications, direct mail, advertisements, and promotional materials that supported student recruitment efforts.
The centerpiece of Curry College’s “Dream Bigger” campaign was this 36-page recruitment viewbook. The publication highlighted academic programs, campus life, and student success stories through an engaging editorial layout designed to introduce prospective students to the Curry College experience.
The first in a series of three smaller recruitment publications focused on Curry’s Program for Advancement of Learning (PAL). The piece highlighted the program’s supportive approach for students with learning differences, emphasizing community, confidence, and academic success.
The second publication in the “Dream Bigger” series, showcasing Curry’s men’s and women’s athletic programs. The piece combined student-athlete stories, photography, and program highlights to connect prospective student-athletes with the opportunities available at Curry.
I designed a series of one-sheets for programs within Curry College's Division of Continuing and Graduate Studies. Each piece outlined program details, requirements, and key information for prospective students while following the college's updated brand standards.
I created a coordinated series of brochures and posters promoting Curry College's partnerships with other institutions. The materials outlined transfer credit options, course opportunities, and the benefits available to students attending partner schools.
