Grace Management is a senior living management company with communities across the United States, dedicated to providing quality care and exceptional living experiences for seniors.
As one of my primary clients at Triad Advertising, Grace Management gave me the opportunity to work on an incredibly broad range of projects over several years. I designed marketing and branding materials that supported both corporate initiatives and individual senior living communities, including everything from day-to-day collateral to large-scale company-wide campaigns and a complete brand refresh.
Company-Wide Rebrand | Marketing & Collateral | Events | Promotional Items
Company-Wide Rebrand & Collateral
As part of a company-wide rebrand that began as a self-initiated concept I developed and presented internally, I led the design and production of complete marketing suites for both newly acquired and existing communities. Each location received more than 100 branded pieces, including folders, letterhead, direct mail, flyers, interior and exterior signage, promotional items, and other collateral. The rebrand also became the foundation for the company's day-to-day marketing, with every community event, direct mail campaign, flyer, brochure, advertisement, and promotional piece redesigned to reflect the refreshed identity. Over time, this created a cohesive brand experience across more than 60 senior living communities.
Promotional Items
I designed extensive collections of branded promotional products for both corporate initiatives and individual senior living communities, developing everything from everyday giveaways to event-specific merchandise. Projects included apparel, tote bags, pens, drinkware, lip balm, notepads, magnets, keychains, and dozens of other custom items. Many communities received nearly 100 unique promotional pieces that supported marketing campaigns, grand openings, resident events, and outreach efforts while maintaining a cohesive brand identity.
Trade Shows & Events
I designed a wide range of materials for trade shows and corporate events, including photo backdrops, tablecloths, posters, directional signage, booth graphics, awards, and other large-format branded pieces. For the company's annual awards ceremonies, I also developed a unique visual theme each year, creating custom event branding that was carried throughout the venue across stage graphics, signage, printed materials, awards, and environmental displays.
