Five Star Senior Living is a nationwide provider with more than 300 communities offering services ranging from independent and assisted living to memory care.
As one of my primary clients at Triad Advertising, Five Star Senior Living provided the opportunity to work on a broad range of marketing projects supporting both corporate initiatives and individual communities. From promotional campaigns and event materials to brochures and community collateral, each piece was designed to maintain the Five Star brand while addressing the unique goals of individual locations.
Marketing Campaigns | Community Collateral | Event Marketing | Print Communications
Event & Program Marketing
Designed promotional materials for community events and programs, including open houses, seasonal celebrations, educational seminars, and health and wellness initiatives. Projects included flyers, posters, postcards, and direct mail pieces that helped increase awareness, encourage attendance, and support community outreach.
Event Mailer sample
Event Mailer sample
Event Mailer sample
Event Mailer sample
Event Flyer samples
Rehab to Home Campaign
Designed a coordinated suite of marketing materials promoting Five Star Senior Living's Rehab to Home program, helping prospective residents understand the transition from short-term rehabilitation to independent living. The campaign included brochures, booklets, trifolds, posters, and supporting collateral that communicated the program's benefits through a clear, approachable visual style.
Community Marketing Collateral
Created customized marketing packages for individual communities, including presentation folders, informational inserts, rate sheets, illustrated floor plans, trifold brochures, and supporting collateral. Each piece was tailored to highlight a community's unique amenities, services, and lifestyle while maintaining consistency with the overall Five Star Senior Living brand.
