Curry College is a private college located in Milton, Massachusetts, offering a wide range of undergraduate, graduate, and continuing education programs
During my time at Triad Advertising, I worked extensively with Curry College, my largest higher education client. My focus centered on Continuing Education, outreach, and marketing initiatives, where I developed print and digital materials supporting enrollment efforts, community engagement, and program promotion. I also contributed to the rebrand of the Continuing Education programs, helping establish a refreshed and cohesive visual identity.
Following Triad’s development of the “Dream Bigger” recruitment campaign concept, I designed and produced a series of marketing materials that carried the campaign across multiple student recruitment touchpoints, including publications, direct mail pieces, advertisements, and promotional materials.
Enrollment Marketing | Recruitment Publications | Program Marketing | Print Campaigns
Undergraduate Viewbook
The centerpiece of Curry College’s “Dream Bigger” campaign was this 36-page recruitment viewbook. The publication highlighted academic programs, campus life, and student success stories through an engaging editorial layout designed to introduce prospective students to the Curry College experience.
PAL Book
The first in a series of three smaller recruitment publications focused on Curry’s Program for Advancement of Learning (PAL). The piece highlighted the program’s supportive approach for students with learning differences, emphasizing community, confidence, and academic success.
Athletics Book
The second publication in the “Dream Bigger” series, showcasing Curry’s men’s and women’s athletic programs. The piece combined student-athlete stories, photography, and program highlights to connect prospective student-athletes with the opportunities available at Curry.
Division of Continuing and Graduate Studies Program Materials
A new series of one-sheets for each program within the Division of Continuing and Graduate Studies. Each piece presented essential information—program details, requirements, and highlights—in a clear, accessible format that maintained the college’s updated brand standards and supported recruitment efforts for adult learners.
Partner College Campaign
Created a coordinated series of brochures and posters promoting Curry College’s partnerships with other institutions. These materials highlighted the college’s flexible transfer credit options and showcased the benefits of taking courses across partner schools, reinforcing accessibility and collaboration within higher education.
