Charis Hospice is a compassionate care provider dedicated to supporting patients and families through end-of-life care with dignity and comfort.
As a newly established hospice provider, Charis Hospice needed a brand identity that would help define its presence from the very beginning. I developed a visual identity that set the organization apart from other providers, creating a look and feel that conveyed hope, compassion, and serenity while avoiding the overly traditional or somber aesthetic often associated with hospice care.
Brand Identity | Logo Design | Brand Guidelines | Marketing Collateral
Brand Identity
Developed a complete visual identity for Charis Hospice, including logo design, color palette, typography, and brand standards. Through multiple rounds of concept exploration, the identity evolved from early themes of the sun, home, and heart into a distinctive wing-inspired mark that communicates compassion, hope, and grace. A comprehensive brand identity guide established standards for logo usage, color, typography, imagery, and overall visual consistency, providing the foundation for all future marketing and communications.
Marketing Collateral
Applied the new Charis Hospice brand across a cohesive suite of marketing materials, including business cards, letterhead, envelopes, and a trifold brochure. Each piece was designed to reinforce the organization's compassionate identity while providing patients and families with clear, accessible information about its services and philosophy.
Collateral suite
